​​​​Aashiya Khan

K G M Productions, Mumbai

Position: Marketing Lead (Freelance Project)

February 2017 - Present

• Film marketing for upcoming feature film alongwith in-film brand integration.

• Co-ordinating and meeting the brand partners for alliances.

• Developing the marketing strategy for the feature film.

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Ruhani Enterprises, Mumbai

Position: Marketing Consultant (Freelance Short-term Project)

February 2017 – July 2017 (6 Months)

• Provide marketing expertise for digital marketing.

• Assists manager in coming up with focused branding and marketing tools for service.

• Developing and implementing communications for social media marketing alongwith upkeep of the website.

 

Tata ClassEdge, Mumbai

Position: Associate - Marketing

August 2016 – January 2017 (5 Months)

• Led marketing communications for social media marketing, upkeep of website and managed creatives for print advertisements.

• Successfully achieved a milestone of 88k+ likes on TATA Class Edge Facebook page from 42k likes.

• Based on Facebook insights, transformed social media calendar and executed daily posts.

• Campaigns:
  1. Achieved 1200 entries for Teachers Day campaign in 2016 viz a viz 62 entries in 2015.
  2. Managed collaterals for 2 vital campaigns i.e. 15k Classrooms and ClassEdge Graduation.

• Assessed sponsorship events, conference opportunities for business growth and branding.

• Participated in 2 national events for sponsorship, executed the stall setup and developed marketing collaterals.

• Supported zonal directors for monthly sales review reports

 

Procter & Gamble

Ambi Pur Marketing Intern 

September 2015 – October 2015 (2 months) http://www.hawabadaldo.com

Project theme: 'Hawa Badal Do' internship, Brand - Ambi Pur

• 'Career ki hawa badal do’ was a virtual internship opportunity offered by P&G for their brand Ambi Pur.

• Marketed the product to create a strong brand presence by promoting sales. 

Roles & Responsibilities:

• Promoted through word of mouth and power of creativity

• Persuaded friends and family to use Ambi Pur products

• Product marketing through Facebook, Whatsapp and Gmail referrals

• Deep understanding about product formation and utilization

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Summer Intern - Brand Managment (Marketing)

Pantaloons Fashion & Retail Ltd, Aditya Birla Group

May 2015 – July 2015 (2 months) Mumbai 

Summer Intern - Marketing (Brand Management)

​Project: To create a launch plan for the new in-house men's wear brand - "Urban Eagle".

• To understand the Green Card Loyalty program structure and suggest the various retail & customer touch-points for marketing the Cardless program.

• To understand the positioning and brand value of in-house brands by bench-marking organization viz a viz competitor's in-house brands.

• To understand Brand identity prism & develop them for in-house brands.

• To support the Autumn Winter 2015 Photo-shoot.

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Campus Representative

www.BMS.co.in (Management Paradise)

February 2012 – April 2012 (3 months) Mumbai

• Assisted the social media correspondent for www.bms.co.in website by conducting interviews of BMS coordinators, faculties and topper students at various management colleges.

• Was responsible for developing and uploading online contents, reports on international and national industrial visits, events and articles on website.

• Promoted the website amongst the students and managed three content writers.

• Received the “Best Intern Award” for distinguished qualities of leadership, public speaking and communication, presentation skills, interview skills and creative writing.

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Summer Trainee - Marketing

Birla Sun Life Insurance

October 2011 – December 2011 (3 months) Mumbai, India

• Project: To support the launch and execution of the “Insurance: Protection Solutions Plan” advertising campaign for Birla Sun Life Insurance reporting to Chief Manager – Marketing.

Project Brief:-

• Assisted in managing 360° advertising campaign launched in Nov-Dec 2011.

• Coordinated with various media agencies, entire marketing team and met timely schedule for the launch process.

• Individual promo banner idea was selected for the BSLI Website - New Year Event.